According to Forbes Information is the new Gold. Agricultural practices generate tremendous amounts of Information. So why does agriculture, where margins are thin, leave gold on the table? Why is there rather limited use of artificial intelligence in agribusiness? What factors drive adopting data driven agricultural practices? How will AI affect agriculture? Can artificial intelligence provide solutions to the challenges in the agriculture industry? This post attempts to answer these questions and to shed light on fundamental challenges and opportunities around widespread adoption of AI in agriculture.